Compco Digital’s in-mall, touchscreen based loyalty system provides a direct link to your shoppers in a way that hasn’t been possible until now.

 

This award winning interactive marketing suite integrates touchscreen kiosks in the mall with center websites, customer relationship marketing and behavioral reporting.

 

Called the Campaign Center, the suite is made up of the following systems:

Your Campaigns – for online ordering and budgets

The Reward System – the interactive loyalty system

Webworks – website content management

Quick Contact – customer relationship marketing

Results Report – strategic analysis

Portfolio Campaign Center – portfolio wide control

 

Behind these new interactive tools lie tried and tested sales promotion strategies custom designed for

shopping malls and retail property portfolios.

 

The Reward System allows your customers to join a database to earn and redeem reward points, win instant prizes, select special offers and participate in a wide variety of sales campaigns.

 

A Reward Program brand can be tailored to suit any brand environment and can be targeted to a variety of customer demographic and lifestyle profiles.

 

Compco Digital debuted this system in a portfolio of 42 shopping malls in Australia in July 2010. This is world’s best practice in interactive marketing and it’s producing extraordinary results:

400,000 members - 2% of Australian population

28% of trade area populations joined at the kiosks

9 million consumer interactions

650,000 instant prizes awarded

500,000 retailer special offers selected

70% of retailers participating

Sales and traffic boosted by up to 70%

 

The Campaign Center is located on a dedicated high speed server to ensure maximum stability, speed and ‘uptime’.  The system is web-based so there is no need to install new software on your computers. It can be accessed on Mac or PC from anywhere.

 

The system can be used for local, national or group campaigns as each part of the system is driven from one central database so prize pools can be shared and access provided to information across a group.

 

Marketing Directors can remotely control their interactive marketing across multiple sites, simultaneously using the Portfolio Campaign Manager. The Marketing Director interface is password protected to ensure a high level of security. The server is backed up in real time to ensure all content is protected.